Understanding the customer journey, Campbell Ford was looking to shift advertising dollars from traditional to digital marketing. The dealer partnered with D3 DAS to launch a digital marketing campaign with a goal of driving website traffic and increasing online leads.

+ Drive traffic to website

+ Promote the Clearance Corner section of dealer website

+ Create new sales opportunities and drive leads

+ D3 Partnered with Campbell Ford to launch digital advertising campaigns, leveraging Ford Co-Op eligible Paid Search and Display Advertising

+ To further expand the dealership's reach and boost results, Social Media Advertising and Dynamic Display were added to Campbell Ford's D3 DAS strategy

+ Created bid strategies to increase Paid Search efficiencies

+ Focused on make-geo keywords (e.g. Ford dealer in city name), to drive traffic to the Clearance Corner page on website

+ Personalized ad copy with strong call-to-actions

+ Built targeted audiences for Display and Facebook ads reaching high-quality leads

+ Promoted awareness of dealers' inventory and incentives through Display Advertising across thousands of websites potential customers visit each day

+ Monitored and optimized advertising results monthly through D3 DAS performance reviews

+ 4.6x more website visits

+ 286% increase in total website activities

+ 4.7x increase in total leads