With the Super Bowl just around the corner, we’re gearing up for a Sunday of nachos, side bets and impactful commercials. With over 100 million viewers, it’s an easy way for big brands to reach big audiences. But, at reportedly $5 million a pop, it’s no wonder we’ve heard rumblings that some brands are putting their marketing dollars elsewhere. It’s got us thinking, are these brands reaching their audiences in other ways? Do more limited marketing budgets even stand a chance? Here in the digital world, we say yes. Plus, we can take it a few steps further.

Programmatic Media Buying is, in its simplest form, the sale and purchase of advertising space in real time through automated buying and placement of ads. The buyer pays what the ad is worth at any given moment, and it can be targeted to a specific audience to reach the right person at the right time. By focusing on Programmatic Media, there are huge benefits to marketers that are unmatched when compared to broad advertising techniques. Here are three key benefits of adding Programmatic Media into your marketing budget for 2017.

Target your audience. Think of it this way: if you’re marketing objective is to sell a new beard trimmer, there’s a very niche market you need to reach to optimize sales. So, looking for customers at a retail store may not do the trick as efficiently as targeting a group of customers shopping in the male body-care aisle at every store in town. Apply that same concept to digital, and you’ve got yourself a Programmatic Media Campaign.

Spend less, gain more. Adjusting CPMs in real time enables your ads to compete on the impressions that matter most; it can identify what resonates with users and target them on sites they are likely to engage with. So, you’re reaching your customers no matter where they are.

Ready to make your advertising work for you? We’ve got a team of experts ready to get your business started.