SEO and PPC: A Dynamic Duo

From the Desk of Search Optics’ SEO Specialist

Have you heard the expression, “He knows enough to get himself into trouble”? If my car broke down, I would be faced with an easy decision. Call my authorized Ford dealer to get it fixed; professionals who know what they are doing with proven results.

If your business needs web exposure, you are faced with an easy decision. Call Search Optics to get web exposure; professionals who know what they are doing with proven results. Do you see where I’m going with this?

I know a thing or two about car engines from taking shop in high school. But, if I tried to repair my head gasket we all know the results would be more harmful (perhaps catastrophic) than helpful. Black hat SEO techniques may get you removed from search engine indices. I don’t doubt you know a thing or two about search engines. But, if you tired to optimize your own site the results could be more harmful (perhaps catastrophic) than helpful. Getting yourself banned from the search engines (aka marketing suicide) is easier than you can imagine.

The most exciting thing about SEO is that it’s constantly changing. What techniques are valid one day, might be considered black hat SEO techniques the next. Part of my job at Search Optics is to stay on top of the trends and techniques. Put your trust in Search Optics and let the experts optimize your site.

For those who are saying, “But Nick, I have heard SEO takes a long time to start working – I need immediate results” Search Optics has a solution. SEO may take a few months to start seeing results, that is the beauty of Pay-Per-Click (PPC) advertising. PPC advertising can get you search results immediately as your SEO campaign is maturing. PPC and SEO are the perfect web marketing duo.

Have questions about SEO or PPC? Email Search Optics at info@searchoptics.com

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