GLOBAL MARKETING LEADER ENRICHES CUSTOMER EXPERIENCE AND DRIVES QUALITY SALES LEADS FOR KEARYS AUTOMOTIVE
Dublin, Ireland, 2nd FEBRUARY 2018 – Kearys, one of Ireland’s largest family-owned automotive groups, has turned to Search Optics®, implementing a comprehensive digital platform and services to revolutionise its automotive marketing strategy. Working with Search Optics, the dealership is now able to more effectively target prospective customers and enhance the experience of those they already have.
With a family history of over 40 years in car retail and more than 10 sites across the south of Ireland, Kearys has experienced steady growth through the years. In 2017, the group implemented a number of Search Optics digital marketing services, including; mobile-first, responsive website powered by Search Optics’ Blueprint Platform, search engine marketing, search engine optimization, programmatic display, and Facebook advertising. Through use of these services, Kearys has been able to improve its communications with prospective and current customers, engaging with them based on buying preferences and geographic location.
Bill Keary, Dealer Principal of Kearys, comments:
“While we are a family business with traditional customer values, we also strive to remain at the top of our game, providing exceptional customer service and products, while using the latest techniques and technology.”
Brendan Keary, Managing Director of Kearys added:
“Search Optics mirrors our ambitions and principles, pairing advanced and customised digital marketing solutions with on-the-ground, responsive customer service. That’s why our partnership works so well.”
Kearys represents BMW, MINI, Motorrad, Hyundai, Renault, Nissan and Dacia brands, and supplies genuine Toyota parts and accessories, providing service for Toyota and Lexus vehicles. It was voted Renault’s Car Retailer of the year in 2011, 2013 and 2016.
Xavier Montibert, General Manager of Search Optics EMEA, concludes:
“It is an exceptional experience to work with a driven and ambitious family business that understands that leading the competition requires keeping up with technology and trends. We have implemented a range of services that brings Kearys to the forefront in relevant internet searches. In addition, the redevelopment of their website has enabled customers to benefit from an ergonomic, easy-to-use site that quickly leads them to the most pertinent information. This all leads to positive interactions with the company, and ultimately, nurtures relationships and sales.”