Coon Rapids Chrysler partnered with Search Optics to improve digital marketing performance to increase the dealer’s overall return on investment (ROI) through integrated digital solutions. A digital marketing strategy focused on driving traffic and quality leads, was launched to run over a period of twelve months. The objective was to increase new vehicle sales, while creating ad spend efficiences to improve ROI. An integrated program, consisting of paid search, SEO, local search and social media solutions, was developed to accomplish these objectives.

The dealer experienced optimization across the board with a 4.5% growth in vehicle sales, 2.3 times more web visits, an average ad cost of $107 per vehicle sold, an 85% decrease in cost-per-lead and an 8% decrease in acquisition cost per vehicle sold.