BUDGEN MOTORS REACHES OUT TO CUSTOMERS WITH NEW DIGITAL MARKETING STRATEGY FROM SEARCH OPTICS
Dublin, Ireland, 4th OCTOBER 2017 – Budgen Motors, one of Shrewsbury’s biggest motor dealerships serving Shropshire customers for over 40 years, has recently appointed Search Optics, to develop and lead its new online marketing strategy to revitalise its digital presence and increase sales leads and conversions.
Looking to reach new customers and better inform clientele of its cars, services and promotions, Search Optics will be redesigning the Budgen website on its mobile-first Blueprint Platform®, which will enable Budgen to proactively modify and change their website themselves from wherever they are, on any device. In addition, Search Optics will manage Budgen’s Search Engine Optimisation (SEO) ensuring that its existing dynamic content is smoothly transferred onto new web pages.
Search Optics is a world-leading, full-service digital marketing solutions provider, specialising in the automotive sector, that has proved to help dealer groups across the globe increase their website traffic and enhance sales lead conversions. This expertise will be used in the new partnership to provide Budgen with increased value and flexible digital services as well as offer an engaging user interface and better user experience.
Managing Director of Budgen Motors, James Martin, took over the running of the business five years ago and they now have five dealerships serving Citroën, Peugeot and MG brands, as well as a large used car centre . He comments:
“Our website has not kept up with our growth on the high street and certainly does not reflect our modern family brand. We want our customers to trust that they have the correct information and tools to make an informed decision when buying a car. The website re-development as well as our ability to be easily accessed from any device, is crucial to reaching new customers and properly engaging with them.”
As the 2015 and 2016 winner of Google’s ‘Channel Sales Mobile Champion’ Awards in North America, Search Optics leads the way in ‘mobile first’ digital marketing. Its website solutions allow customers to clearly and quickly access information no matter where they are, leading them to a dealership or dealer webpage that is relevant to what they are looking for.